Privacy policy
Last updated: April 2024
Desi Store (https://desi-store.in) is an internet and mobile application-based platform (hereinafter referred to as "Website") operated by Difinity (hereinafter referred to as "Company" or "we" or "our" or "us"), a company duly incorporated under the provisions of the Companies Act, 2013.
By accessing the website, or by seeking to avail of certain Products and Services (as defined in the Terms and Conditions), or by otherwise providing or accessing any information through the Website, you are required to agree to our Terms and Conditions ("Terms") and acknowledge that your information will be stored, used, and accessed in accordance with this Privacy Policy. By accessing the Website/our platform, you give your consent to the Company to store, process, use, and access as per this Privacy Policy. For the purposes of this Privacy Policy, unless defined hereunder, all capitalized terms shall have the meaning ascribed to them under the Terms of Use.
This Privacy Policy ("Privacy Policy") is published in compliance with inter alia:
Section 43A of the Information Technology Act, 2000 ("IT Act");
Regulation 4 of the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Information) Rules, 2011 ("SPDI Rules"); and
Regulation 3(1) of the Information Technology (Intermediaries Guidelines) Rules, 2011 ("Intermediaries Guidelines").
Our Privacy Policy explains: (a) what information we receive from you; (b) how we collect and use that information; (c) how you can provide information selectively, access and update the information; and (d) how we process, share, and protect your information.
This Privacy Policy is applicable to all Users accessing or using our Website.
BY ACCESSING OR USING OUR WEBSITE OR BY OTHERWISE GIVING US YOUR INFORMATION, YOU CONFIRM THAT YOU HAVE THE CAPACITY TO ENTER INTO A LEGALLY BINDING CONTRACT UNDER INDIAN LAW, IN PARTICULAR, THE INDIAN CONTRACT ACT, 1872, AND HAVE READ, UNDERSTOOD, AND AGREED TO THE PRACTICES AND POLICIES OUTLINED IN THIS PRIVACY POLICY AND AGREE TO BE BOUND BY THE PRIVACY POLICY.
YOU HEREBY CONSENT TO OUR COLLECTION, USE, SHARING, AND DISCLOSURE OF YOUR INFORMATION AS DESCRIBED IN THIS PRIVACY POLICY. WE RESERVE THE RIGHT TO CHANGE, MODIFY, ADD, OR DELETE PORTIONS OF THE TERMS OF THIS PRIVACY POLICY, AT OUR SOLE DISCRETION, AT ANY TIME, AND ANY CONTINUED USE OF THE WEBSITE BY YOU FOLLOWING ANY SUCH AMENDMENTS TO THE PRIVACY POLICY WILL BE DEEMED AS AN IMPLICIT ACCEPTANCE OF THE PRIVACY POLICY IN ITS AMENDED FORM. IF YOU ARE ACCESSING OR USING THE WEBSITE FROM AN OVERSEAS LOCATION, YOU DO SO AT YOUR OWN RISK AND SHALL BE SOLELY LIABLE FOR COMPLIANCE WITH ANY APPLICABLE LOCAL LAWS.
IF YOU DO NOT AGREE WITH THIS PRIVACY POLICY AT ANY TIME, IN PART OR AS A WHOLE, WRITE TO US AT desistore@gmail.com. DO NOT USE THE WEBSITE OR SERVICES PROVIDED ON THE WEBSITE, OR PROVIDE US WITH ANY OF YOUR INFORMATION.
2. INFORMATION COLLECTED AND MEANS OF COLLECTION
We collect the following information about you:
(a) Registration Information: When you register to use our Website, we collect your registration details including phone number, email address, and name. We verify your phone number with the help of a one-time password sent to your phone number.
(b) Order Information: We may collect information necessary for us to process your order on the Website, including items you place in the cart, your postal address, and specific payment information such as payment transaction details. However, we do not collect any bank account information, debit or credit information, or any other payment instrument details.
(c) Usage Information: We may collect information about how you use our Website, your device and software including usage statistics, traffic data, your IP address, browser, operating system type, domain names, login status, history of payment methods used, access times, locations, order status, previous orders and transactions, and browsing history.
(d) Sensitive Personal Data or Information (SPDI): This includes:
Passwords;
Financial information such as bank accounts, credit and debit card details;
Biometric information;
Any other personal data as per applicable law.
You provide all information to us voluntarily. Collection, use, and disclosure of Personal Information and SPDI require your express consent.
3. USE OF INFORMATION
We use your Information for the following purposes:
To operate and improve the Website in order to foster a positive User experience and improve our business.
To process and deliver your order with us.
To analyze data, track trends, and build recommendations.
To conduct audits and quality assessment procedures.
To investigate fraud, illegal activities, or suspected violations.
To comply with applicable law.
4. DISCLOSURE OF INFORMATION
We may disclose your Personal Information and SPDI to:
Logistics partners for processing your orders;
Our partners, affiliates, investors, stakeholders, or potential associates in an anonymized manner;
A third party in case of business acquisition or merger;
Authorities as per legal requirements.
By using the Website, you consent to the storage and processing of Personal Information and SPDI by third parties and locations outside India as permitted by applicable law.
5. THIRD-PARTY LINKS
The Website may include hyperlinks to external websites and advertisements. We are not responsible for any collection or disclosure of your information by such third-party sites. Any transactions or interactions with third-party sites are strictly between you and the respective third party.
6. SECURITY AND RETENTION OF INFORMATION
We implement security measures to protect your information against loss, misuse, unauthorized access, or disclosure. However, we do not guarantee absolute security.
We may retain your Personal Information for business purposes even after account deletion. However, any retained information may be anonymized and aggregated for analytics purposes.
7. COOKIES AND OTHER TRACKING TECHNOLOGIES
We use "cookies" and similar technologies to improve your experience on our Website. You may disable cookies in your browser settings, but certain features of the Website may not function properly.
8. CHANGES TO THE POLICY
We reserve the right to update or modify this Privacy Policy at any time. Your continued use of the Website after any changes shall be deemed as acceptance of the updated Privacy Policy.
9. CONTACT OUR GRIEVANCE OFFICER
In accordance with the IT Act and the SPDI Rules, the name and contact details of the Grievance Officer are provided below:
Phone: 7400331506
Email: desistore@gmail.com
For any feedback or queries regarding this Privacy Policy, please contact us at desistore@gmail.com.